{"id":18,"date":"2026-02-09T10:54:10","date_gmt":"2026-02-09T10:54:10","guid":{"rendered":"https:\/\/wezeshabiashara.com\/home\/?page_id=18"},"modified":"2026-02-09T11:02:32","modified_gmt":"2026-02-09T11:02:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/wezeshabiashara.com\/home\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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    \n\t\t\t\t\tAbout<\/a>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tVision & Mission<\/a>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tWhat We Do<\/a>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tContact Us<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tEmpowering Africa’s Entrepreneurs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Wezesha Biashara Network<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tDriving sustainable economic growth by fostering an enabling environment where Micro and Small Enterprises become engines of Africa’s socio-economic transformation.\t\t\t\t\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\tDiscover Our Mission<\/a>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tWhat We Do<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The Challenge<\/p>

    Kenya's MSME Sector: The Backbone of Our Economy<\/h2>

    The Micro, Small, and Medium Enterprise sector stands as the undeniable backbone of the Kenyan economy, serving as the primary engine for employment and a critical contributor to national output.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    7.4M+<\/p>

    Enterprises<\/p>

    MSMEs operating across Kenya<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    14.9M<\/p>

    Employed<\/p>

    Over 80% of non-agricultural jobs<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    34%<\/p>

    GDP Contribution<\/p>

    Of Kenya's national output<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    80%<\/p>

    Failure Rate<\/p>

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    Critical Challenges Facing MSEs<\/h3>

    Despite being the backbone of employment, MSEs are severely constrained by systemic hurdles. Over 70% of micro-enterprises rely on personal savings, with formal banks funding only about 5.6%.<\/p>

    Nearly 79% operate outside the formal economy, excluding them from vital government support, tax reliefs, and credit guarantee schemes.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Our Response<\/h3>

    Wezesha Biashara Network brings together stakeholders and experts committed to creating a business-friendly environment for Micro & Small Enterprises.<\/p>

    We work with associations, businesses, governments, civil society organizations, and development partners to advocate for an enabling environment where MSEs can thrive.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Our Vision<\/h3>

    \"To drive sustainable economic growth and social impact by fostering an enabling environment where Micro and Small Enterprises are engines of Africa's socio-economic transformation.\"<\/p><\/div>

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    Our Mission<\/h3>

    \"To empower Micro and Small Enterprises through innovative solutions, strategic partnerships, and effective advocacy, enabling them to scale, compete, and contribute to sustainable development.\"<\/p><\/div><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Our Core Values<\/p><\/div>

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    Impact-Oriented<\/h4>

    We prioritize creation of tangible, measurable positive changes in the lives of MSEs and the broader entrepreneurial ecosystem.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Collaboration & Partnership<\/h4>

    We actively foster partnerships with MSEs, government agencies, civil society, and development partners for collective action.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Innovation & Adaptability<\/h4>

    We encourage innovative approaches to effectively respond to the evolving needs of MSEs and the dynamic business environment.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Sustainability<\/h4>

    We promote sustainable business practices and environmental consciousness for long-term viability of MSEs.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Transparency & Integrity<\/h4>

    We maintain transparency, accountability, and uphold the highest ethical standards in all our dealings.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    What We Do<\/p>

    Our Eight Strategic Pillars<\/h2>

    We focus on cross-cutting issues affecting MSE business growth through comprehensive programs across eight key areas of intervention.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Advocacy & Policy<\/h3>

    Analyzing and addressing challenging policy and regulatory environments. We advocate for reforms, provide technical resources for legal compliance, and participate in national and county budget processes.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Skills Development<\/h3>

    Equipping MSEs with necessary skills through training, technical assistance, and mentorship in business management, financial literacy, marketing, and technology adoption.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Access to Finance<\/h3>

    Addressing challenges in accessing affordable credit through awareness of government funds, partnerships with financial institutions, and advocating for Credit Guarantee Schemes.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Technology & Innovation<\/h3>

    Supporting MSEs in adopting new technologies for improved efficiency and market access, including digital literacy training and e-commerce platforms.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Sustainability<\/h3>

    Promoting sustainable practices to address environmental challenges and meet growing demand for eco-friendly products through training on sustainable business practices.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Association Governance<\/h3>

    Strengthening Business Associations through enhanced corporate governance, effective resource management, board training, and strategic planning.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Anti-Corruption & Ethics<\/h3>

    Improving integrity and limiting corruption opportunities through Business Ethics training, public-private dialogue via Africa Business Ethics Conference, and the Wezesha Integrity Award.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Women & Youth Empowerment<\/h3>

    Providing tailored support through entrepreneurship training, business management education, financial literacy, and facilitating access to finance and markets.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Join Us in Empowering Africa's Entrepreneurs<\/h2>

    Whether you're an MSE seeking support, a partner organization, or someone who believes in the power of small businesses to transform communities\u2014we want to hear from you.<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\tSupport Our Cause<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Wezesha Biashara Network<\/h3>

    A Private Sector focused Non-Profit Enterprise Support organization committed to creating a business-friendly environment for Micro & Small Enterprises across Africa.<\/p>

    Empowering Africa's Entrepreneurs<\/p><\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Quick Links<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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  1. About MSME Sector<\/a><\/li>
  2. Vision & Mission<\/a><\/li>
  3. What We Do<\/a><\/li>
  4. Resources<\/a><\/li><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Programs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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  5. Skills Development<\/a><\/li>
  6. Access to Finance<\/a><\/li>
  7. Integrity Award<\/a><\/li>
  8. ABEC Conference<\/a><\/li><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\u00a9 2026 Wezesha Biashara Network. All rights reserved.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Privacy Policy<\/a>Terms of Service<\/a><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    About Vision & Mission What We Do Contact Us Empowering Africa’s Entrepreneurs Wezesha Biashara Network Driving sustainable economic growth by fostering an enabling environment where Micro and Small Enterprises become engines of Africa’s socio-economic transformation. Discover Our Mission What We Do The Challenge Kenya’s MSME Sector: The Backbone of Our Economy The Micro, Small, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":7,"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/pages\/18\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/wezeshabiashara.com\/home\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}